Featured Speaker - Senator Jim Talent
Senator Talent has been active in Missouri and national politics for 20 years.

In 1984, at the age of 28, he was elected to the Missouri House of Representatives where he served for eight years. During that time he succeeded in passing numerous pieces of legislation, including legislative efforts to build roads, toughen drug laws, and reduce taxes. Later, he was chosen by his colleagues as the Minority Leader—the highest-ranking Republican leadership position in the Missouri House.

In 1992 he was then elected to Congress from Missouri’s Second District. During his eight years in the U.S. House, he co-authored the historic Welfare Reform Bill, championed national security issues on the House Armed Services Committee, enacted legislation to help revitalize urban neighborhoods and passed legislation to help lower health care costs.

In 2002, Missourians elected Jim Talent to serve in the U.S. Senate where he worked with republicans and democrats to enact critical legislation. In the summer of 2005, Senator Talent led the fight to add a Renewable Fuels Standard to the Energy bill. He succeeded, and now President Bush has elevated the significance of our nation’s energy future by calling for 35 billion gallons of alternative fuel use by 2017!

Motivational Speaker - Mary B. Lucas
Lunchmeat & Life Lessons: Sharing a Butcher’s Wisdom
Author, coach, speaker and founder of MBL Consulting, Mary B. Lucas is bringing her 25 years of experience in the employment and workforce management industry to the Executive Conference! Known for her strategic approach, enthusiasm and ability to inspire, Mary’s fun, thought-provoking and motivational presentation will offer practical tips ready to be put to work for you today!

Mary’s presentation is rooted in a story covering 25 years, during which time she climbs the corporate ladder guided by her father’s advice—honed from his own career as a butcher in Kansas City, KS. The “conference room” of sorts was a butcher-block table. It was there that father and daughter sorted out some of life’s most perplexing questions. These talks provide the backdrop for Mary’s compelling presentation and the butcher’s wisdom that shapes who the author, coach and speaker is today. Guaranteed to help you and your organization scale to new professional heights, Mary is dedicated to helping organizations maximize performance through their most important asset: PEOPLE.

Featured Speaker - Gary Johnson
Gary Johnson serves as the Senior Director of Worldwide Supply Chain for McDonald’s Corporation. As a global leader specializing in protein, he develops the strategic direction for sourcing beef, pork, poultry, and fish, which are supplied to more than 32,000 restaurants in 119 countries. Mr. Johnson is an executive with 20 years of domestic and international McDonald’s experience. A native of Chicago, he has lived and worked in Europe, where he led the development of McDonald’s supply chain and its expansion into 35 countries. In 2001, Mr. Johnson was appointed to the Agricultural Technical Advisory Committee in Washington, D.C., an acknowledgement of his expertise and knowledge of the latest trade trends in the food and agricultural sector as it relates to policy and commodity-specific products. He joined McDonald’s in 1986 after a significant career in the food retail industry. Mr. Johnson received his Bachelor of Science degree in Food Science from the University of Illinois and earned his Business Management degree from Elmhurst College.

Consumer Trends: Implications for Suppliers and Retailers
Strategic foresight demands a solid understanding of today’s most significant buying and dining habits, plus the long term trends that will most aggressively shape consumer behavior and retailer innovations in the next decade. During this focused presentation, sales and growth strategist Art Turock will articulate high impact trends and implications, describing the thinking process used by business visionaries to anticipate the needs of consumers and retail customers before they even know themselves. What differences in buying and dining habits are being dictated by changing lifestyles? How large a role is health and wellness playing in the consumers’ meal selection process? Come with notepad in hand for this highly interactive, informative session!

Designer Eggs
How have designer eggs impacted the consumer and retailer relationship with traditional eggs, and how might this change over the next five years? Our panel will be moderated by Greg Deppeler, Egg Reporter, Urner Barry Publications, Inc. Panel members will include Bob Hodges, Vice President of Sales & Marketing, MOARK LLC; Mike Sencer, Executive Vice President, Hidden Villa Ranch; David Radlo, President & CEO, Radlo Foods, LLC and Kevin Whaley, EVP & CMO, CCF Brands will attempt to address these issues and discuss the economic impact to the industry.

Updates from AEB
Joanne Ivy, President, American Egg Board, will present news from AEB.

Reporter Roundtable
The changing landscape of the shell egg and egg products industries - Greg Deppeler, Randy Pesciotta and Richard A. Brown will discuss in-line breaking, shell egg production, certified shell egg and egg product markets and consumption, and the price discovery process.

Bill Lapp Report
Bill Lapp with Advanced Economic Solutions will make his final recommendations concerning the Urner Barry Price Discovery Process and offer his analysis of the state of the industry.

Traversing the Global Export Market
During this intensive export forum, Greg Tyler, Vice President of Marketing for USAPEEC, will provide conference attendees with an overview of the latest developments on the export front: from new or developing markets to the present trade hindrances and obstacles limiting export opportunities. Will Russia’s accession to the WTO help stabilize and expand the export arena? Have consumer concerns regarding avian influenza run their course or will they continue to affect poultry exports in 2007? How may high corn costs affect the future of U.S. export growth? Get an update on how efforts to promote U.S. commodity usage are going and much more!

What Lies on the Horizon for the Poultry Industry?
Urner Barry is pleased to have Mr. Randy Blach, Executive Vice President of Cattle-Fax, on hand to help conference attendees explore the peaks and valleys of the poultry industry. Mr. Blach’s expert analysis will highlight this session as attendees get a foothold on the fundamental marketing issues facing the turkey and chicken industries. What conditions led to the divergent poultry markets during 2006? What are the factors that have shaped the 2007 year-to-date markets, and how might they influence industry performance for the balance of the year? Mr. Blach’s thorough understanding of the intricacies of the commodity markets and his ability to convey them to the audience in a clear, upbeat manner will make this a session not to be missed!

Capitalizing on QSR and Casual Dining Industry Trends
The restaurant industry anticipates sales of $511 billion in 2006. They are the number one employer outside of government and, increasingly, the quick serve restaurant and casual dining segments are accounting for a larger portion of growth that should top 5% in 2006. Come listen to representatives of national quick-serve and casual dining chains as well as industry experts describe how this dynamic, growing industry is influencing the food business. How does value pricing affect incremental sales of chicken? Is a health-conscious America deterring burger chain growth? Fast-food restaurants have become more creative in their marketing strategies. How does the poultry industry garner a larger share of the consumer dollar? Can turkey be a permanent, thriving part of the casual dining industry? Come hear what the experts have to say!

The Conference program begins 6:30 Sunday evening, April 22, 2007
and continues through 7:00 pm Tuesday, April 24, 2007

For more information, call Lynn Dekovitch at
732-240-5330 Ext. 217
or e-mail lynnd@urnerbarry.com