News Release

OBSONO, LLC IS FORMED TO PROVIDE MARKET INFORMATION AND ANALYSIS

Contact: Angela Cuccinello
OBSONO, LLC
Tel. 732-240-2349
Fax: 732-341-0891
angelac@obsono.com
www.obsono.com

Bayville, NJ 01/08/01 Cattle-Fax and Urner Barry Publications, Inc. announced today the formation of a joint venture, OBSONO, LLC. The new company will provide information, education and insight that will allow companies to identify market opportunities and recognize developing trends.

OBSONO’s weekly publication "Market Insight for the Meat Industry" will explore the beef marketplace from cow/calf operations to the final consumer. OBSONO, LLC. is in a position to harness Urner Barry’s knowledge and understanding of the spot meat markets, and Cattle Fax’s insightful analysis to give concise information and forecasts needed to formulate market strategy.

About Urner Barry Publications, Inc.
Founded in 1858, Urner Barry Publications Inc. is the oldest and one of the largest privately held cash commodity reporting firms in the United States. Urner Barry publishes timely accurate and unbiased market news and quotations for the red meat, poultry, egg and seafood industries.

Contact:
Joe Muldowney
732-240-5330 ext. 244
joemo@urnerbarry.com

About Cattle-Fax:
Cattle-Fax is a member-owned information organization serving producers in all segments of the cattle business. Cattle-Fax was formed in 1968 by a group of progressive cattlemen who saw the value of a self-help system to collect, analyze and distribute information needed for good marketing and business decisions which has resulted in the largest private database in the country.

Contact:
Mike Miller
303-694-0323
mmiller@cattle-fax.org

Source: Urner Barry Publications, Inc.

CONTACTS: Joe Muldowney, Urner Barry Publications, Inc.
                   732-240-5330

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