News Release

Toms River, NJ 04/16/01 — To provide Urner Barry's Yellow Sheet subscribers with more timely and accurate market information on cash cattle markets, Urner Barry's Yellow Sheet will now list cattle market quotations from Cattle-Fax. Cattle Fax's database represents more than 50% of all the cattle on feed in the country. Cattle-Fax has collected and distributed price and other cattle market information for 33 years and has the largest cattle market information database in the industry.

"For years we have had worked closely with Cattle-Fax. We find the accuracy of their market information to be superior. The addition of this data will put subscribers of Urner Barry's Yellow Sheet at a distinct advantage to people using other forms of market information." explained Joe Muldowney, Editor of Urner Barry's Yellow Sheet.

Cattle market information will be broken into regions which will enable Urner Barry's Yellow Sheet subscribers to more easily identify developing trends in the marketplace.

About Urner Barry Publications: Founded in 1858, Urner Barry Publications Inc. is the oldest and one of the largest privately held cash commodity reporting firms in the United States. Urner Barry publishes timely accurate and unbiased market news and quotations for the red meat, poultry, egg and seafood Industries.

Source: Urner Barry Publications, Inc.

CONTACTS: Joe Muldowney, Urner Barry Publications, Inc.
                   732-240-5330

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