News Release

Toms River, NJ April 04, 2001 - Urner Barry Publications is now reporting market prices and conditions for Certified Angus Beef ® . The quotations are released weekly and will be published in printed and electronic versions of "Urner Barry’s Yellow Sheet."  Joe Muldowney, Editor of "Urner Barry’s Yellow Sheet," said "Market coverage for Certified Angus Beef ® will fill a void that previously existed for people needing information on premium programs. The popularity of Certified Angus Beef ® with packers, foodservice distributors and retailers will enable us to release timely, accurate information on this program for our subscribers."

The Certified Angus Beef ® brand is the world’s leading brand of fresh beef. It includes Prime and the upper 24 percent of Choice. To match the brand’s premium quality, an extensive trademark integrity system identifies all Certified Angus Beef ® brand products from the packinghouse to final sale to the consumer "The consistent quality of Certified Angus Beef ® products, along with intense emphasis on brand integrity, is resulting in our brand becoming one consumers know they can trust," said Jim Riemann, president of Certified Angus Beef LLC. "We are very proud to have achieved a level that calls for Certified Angus Beef ® products to be included in Urner Barry’s Yellow Sheet."

About Urner Barry Publications: Founded in 1858, Urner Barry Publications Inc. is the oldest and one of the largest privately held cash commodity reporting firms in the United States. Urner Barry publishes timely, accurate and unbiased market news and quotations for the red meat, poultry, egg and seafood industries.

Source: Urner Barry Publications, Inc.

CONTACTS: Joe Muldowney, Urner Barry Publications, Inc.
                   732-240-5330

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